December19 Achieves TAG Brand Safety Seal
In the fast-evolving landscape of digital advertising, brand safety isn't a luxury—it's the foundation of effective media planning. That's why we're proud to announce that December19 has earned the Trustworthy Accountability Group (TAG) Brand Safety Seal, marking a significant milestone in our journey to protect our clients' brands while delivering standout results.
What This Means For Our Clients
Let's be clear: the digital advertising ecosystem can be messy.
Programmatic media buying offers incredible targeting precision and efficiency, but it also presents risks. Your carefully crafted campaign can appear alongside content that damages your brand's reputation in seconds.
The TAG certification confirms what our clients already know—we take this stuff seriously. Our team has built robust processes that go beyond standard filtering, creating multiple safety nets to ensure your ads appear where they should and nowhere else.
Joining Forces With Industry Leaders
As new members of TAG's Brand Safety Working Group, we're bringing our different perspective to the table.
This group of industry thought leaders shapes the strategic direction for certification programs and transparency tools across the advertising ecosystem.
We'll work alongside major agencies, brands, and publishers to tackle the challenges that face our industry. From invalid traffic to digital fraud, the problems require collective action—and we're ready to roll up our sleeves.
Why Brand Safety Matters More Than Ever
In a world where consumers are increasingly concerned about where and how brands show up, brand safety has evolved from a technical consideration to a strategic imperative.
The data backs this up. TAG's Fraud Benchmark Study found that using TAG Certified channels cut invalid traffic rates to just 1.41% across more than 201 billion impressions—reducing fraud by 88% compared to industry averages.
But this goes beyond numbers. Brand safety is about trust. When your ad appears in quality environments, it signals to consumers that you care about context. That builds credibility in a world where trust is increasingly scarce.
Our Approach: Safety Without Compromise
At December19, we've always believed that effective advertising doesn't have to compromise on safety.
Our programmatic experts blend cutting-edge technology with human oversight to create campaigns that perform while protecting your brand reputation.
In fact, we’ve put our money where our mouth is by launching our proprietary programmatic product OPTIX.
This certification doesn't change our approach—it validates it. We'll continue to push boundaries creatively while ensuring your brand stays in environments that enhance rather than detract from your message.
Looking Forward
As digital channels multiply and content creation accelerates, brand safety challenges will only grow more complex. With our TAG Brand Safety Seal, we're positioned to help our clients navigate this complexity with confidence.
We're excited to bring our different thinking to the industry conversation. Because in a digital world full of risks, brands need partners who prioritise their safety without sacrificing performance.
That's been our promise from day one. Now we have the seal to prove it.