Breaking the Mold: December19 Secures Highest-Ever Campaign Ranking
We're thrilled to announce that December19 has achieved its highest position ever in Campaign Live's annual School Reports, ranking 32nd among the UK's Top 50 media agencies.
This milestone represents validation of our approach to media planning that challenges conventions and delivers real results. According to Nielsen Ad Intel data, our billings increased by 34% year-on-year, proving that doing things different works.
What the Rankings Mean
Campaign Live's School Reports are a respected industry benchmark, compiled using Nielsen Ad Intel's methodology.
The rankings are based on estimated costs of buying media space across television, press, radio, cinema, out-of-home, and digital channels, providing a standardised way to compare media agency performance.
For an independent agency like December19 to climb these rankings – traditionally dominated by network agencies with deeper pockets and broader footprints – signals a meaningful shift in what clients value from their media partners.
More Than Numbers
Our rise to 32nd place isn't about chasing rankings for vanity's sake. It's evidence that brands are increasingly seeking media partners who offer fresh thinking, greater agility, and more personalised service.
The media landscape continues to fragment, with digital transformation creating both challenges and opportunities.
Our team has navigated these complexities by focusing on effectiveness rather than traditional media metrics alone. We've built planning models that connect media investment directly to business outcomes, helping our clients make smarter decisions with their advertising budgets.
Looking Forward
While we're celebrating this achievement, we're already focused on what comes next. The industry doesn't stand still, and neither do we.
As evidenced in our recent IPA Effectiveness Bronze Award, media effectiveness remains our north star.
As programmatic continues to evolve, attention metrics become more sophisticated, and new platforms emerge, we're investing in capabilities that keep our clients ahead of these changes.
Our team deserves enormous credit for this ranking.
They're curious, creative problem-solvers who aren't afraid to question industry assumptions when data suggests a different path. This culture of constructive challenge is what attracts both talented media professionals and ambitious clients to December19.
Here's to continuing our climb up the rankings by doing what we do best – thinking differently about media and delivering campaigns that work.