The Four Pillars of Optix: Transparency
by Saurabh Pandey
‘Brain rot’ may have been the Oxford University Press word of the year, but if the IAB had a word of the year for 2024, it would have to be ‘transparency’!
At December19, transparency is not a buzz word, a fad or about jumping on the band wagon. The agency was founded back in 2010 following the damaging reports into kickbacks and agency deals and we are proud to have this as one of our founding principles – we do the right thing!
This approach can be clearly seen within two key products we have.
We believe that we’ve redefined transparency and efficiency with our programmatic offering Optix and our advanced reporting dashboard Oculus. In the fast-paced world of digital marketing, staying informed about campaign performance is crucial and this suite provides clients with a comprehensive view of their campaigns in real time.
Optix was created to address the issues highlighted both within the ANA supply chain transparency report (Dec 2023) and the ISBA programmatic supply chain transparency study (Jan 2023). The studies identified significant issues, and Optix guarantees that we always beat the benchmarks laid out ensuring more than the industry average spend goes on media.
With all campaign data viewable though our live dashboard Oculus, clients have access to real-time updates, and the most current insights into their campaigns 24/7. With Oculus, clients gain full transparency, knowing exactly where every penny is spent. From placement and ad group performance to creatives, demographics, and geos, every detail is broken down into visually engaging charts and graphs. The dashboard also features ad previews and thumbnails, enabling clients to track creative outputs and evaluate their effectiveness alongside performance metrics.
In addition to live access, we organise regular reporting calls, where we dive deeper into campaign insights, discuss performance trends, and explore non-standard optimisations tailored to deliver exceptional results.
The commentary section of Oculus adds another layer of value, offering weekly insights into campaign performance, highlighting key performance metrics, and identifying areas for improvement. With its intuitive interface, clients can monitor campaign effectiveness across platforms and channels seamlessly.
Oculus allows our clients to have full visibility & control, which enables them to make informed decisions and maximise the effectiveness of their advertising investments. It’s not just a dashboard; it’s a transformative tool for campaign success.
At December 19, we believe that transparency isn’t optional, but is essential. Discover the future of programmatic and campaign reporting with Optix and Oculus
Senior Executive - Ad Ops, December19