The Four Pillars of Optix: Omnichannel
Consumer trends in 2025
To thrive in 2025, businesses need an omnichannel strategy leveraging advanced technology and data-driven insights. Success hinges on targeting key growth channels with precision and efficiency.
There are numerous channels which are becoming ever more popular, and present huge opportunities and for the purpose of this article, we have detailed three of the main channels that can benefit from using a program such as Optix.
Connected TV (CTV) and Streaming Services - As streaming platforms like YouTube and Netflix dominate, they offer unmatched opportunities for immersive, targeted advertising. On Optix, it allows you to buy digital TV inventory across various streaming devices and smart TVs programmatically and allows brands to combine audience segmentation with powerful storytelling.
Podcasts and Audio Ads - Due to on demand convenience, specific conversational formats, enhanced targeting through programmatic ads, niche content for specific interests, and high levels of engagement, podcasts and audio are becoming and evermore popular channels to reach audiences for brands.
With Optix you can utilise the industry standard Video Ad Serving Template (VAST) to deliver audio-only creatives, allowing you to serve audio ads across various podcast platforms and digital audio inventory through a single platform, effectively reaching listeners on different podcast apps and websites.
Digital Out-of-Home (DOOH) - Is becoming increasingly popular due to advancements in technology that allow for highly targeted, data-driven campaigns, seamless integration with mobile devices, improved measurement capabilities, and the ability to deliver real-time, contextually relevant ads.
Optix allows you to purchase ad space on digital screens in public places like billboards, and shopping malls with features like QR codes all through a programmatic interface. This enables a smooth experience though planning, buying, and managing campaigns across various digital channels in one platform, bridging physical and digital advertising reaching audiences in the physical world with targeted ads based on location and context, without relying on individual user data.
With Optix’s advanced audience targeting capabilities that takes an Omni channel approach to maximising reach and efficiency across digital inventory in a transparent and sustainable first way, Optix combines these capabilities empowering marketers to maximise reach, optimise spending, and adapt to evolving consumer behaviours.
With the right tools and a focus on impactful channels, businesses can achieve sustainable growth in 2025’s competitive landscape.
Account Manager, December19