IPA Effectiveness Accreditation - December19

December19 are excited to have been endorsed with our IPA Effectiveness Accreditation.

The IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent, as well as providing an incentive to maintain existing high standards.

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.

Submissions had to demonstrate to a panel, chaired by NatWest CMO Margaret Jobling, of leading brand owners, academics, authors, and effectiveness specialists that their culture is dedicated to effectiveness.

Entries were judged against weighted criteria, including Focus (10%), People (30%), Process (30%), and Data, Tools and Measurement (30%).

“Client-agency relationships are the cornerstone of our industry, and it is incredibly important to know that you share common goals and standards of excellence in creativity and effectiveness,” said Jobling.

She added: “I’ve been extremely impressed to see so many agencies of all disciplines and sizes across the country demonstrate how they put effectiveness culture at the core of their business.”