Emmi Caffè Latte

Making everyday moments extraordinary

Through strategic audience targeting and emotionally resonant storytelling, Emmi Caffè Latte transformed market challenges into category leadership by driving purchase intent with a precision-crafted, multi-channel campaign.

Launched:
Summer 2024

Partners:
Radio X, On The Beach Festival

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Challenge

In a saturated ready-to-drink coffee market characterised by economic pressures and limited brand differentiation, Emmi Caffè Latte (ECL) faced critical strategic obstacles:

  • Minimal brand affinity among younger consumers

  • Budget constraints limiting media visibility

  • Need to establish emotional connection in a competitive landscape

Solution

We engineered a precision-targeted "That Deserves an Emmi" campaign designed to:

  • Pivot from Gen Z to overlooked Millennial 35+ demographic

  • Position ECL as a "Day Maker" brand celebrating everyday achievements

  • Deploy a multi-channel strategy maximizing limited resources

  • Create authentic, emotionally resonant brand messaging

Effectiveness

Purchase intent increase

+80%

+10%

Brand awareness increase

+350%

Brand penetration in target areas

Top 3

Ready-to-drink coffee brands

+21%

Brand familiarity increase

THINK WE’D BE A GOOD FIT?

Looking for a media partner? Tell us your business objectives and we will discuss our approach. Straight-talking, results-focused and no media jargon…that’s a promise!