Emmi Caffè Latte
Making everyday moments extraordinary
Through strategic audience targeting and emotionally resonant storytelling, Emmi Caffè Latte transformed market challenges into category leadership by driving purchase intent with a precision-crafted, multi-channel campaign.
Launched:
Summer 2024
Partners:
Radio X, On The Beach Festival
Challenge
In a saturated ready-to-drink coffee market characterised by economic pressures and limited brand differentiation, Emmi Caffè Latte (ECL) faced critical strategic obstacles:
Minimal brand affinity among younger consumers
Budget constraints limiting media visibility
Need to establish emotional connection in a competitive landscape
Solution
We engineered a precision-targeted "That Deserves an Emmi" campaign designed to:
Pivot from Gen Z to overlooked Millennial 35+ demographic
Position ECL as a "Day Maker" brand celebrating everyday achievements
Deploy a multi-channel strategy maximizing limited resources
Create authentic, emotionally resonant brand messaging
Effectiveness
Purchase intent increase
+80%
+10%
Brand awareness increase
+350%
Brand penetration in target areas
Top 3
Ready-to-drink coffee brands
+21%
Brand familiarity increase
Material Focus | Saving 7 million KG of precious metals
Material Focus | Saving 7 million KG of precious metals
THINK WE’D BE A GOOD FIT?
Looking for a media partner? Tell us your business objectives and we will discuss our approach. Straight-talking, results-focused and no media jargon…that’s a promise!